Ideal reader profile

A quick checklist to determine if this newsletter is for you.

Is this newsletter for you? In tech go-to-market, we obsess about things like ICP - ideal customer profile. Who is the perfect buyer for your product? Nailing the ICP can make or break a company, especially in the early stages. Go too narrow and you can’t find your customers. Go too broad and you lose focus. Not every customer will fit within your ICP, sometimes a bluebird comes along, but in order to build a repeatable and sustainable business, most of your customers should fall into your ICP.

My template for B2B SaaS ICP looks like this:

NOTE: if you want the full copy of this ICP template, please leave a comment.

This translates to the world of content too – who is my ideal reader profile? In other words, how do you know if this newsletter is for you? This is who I’m primarily writing for:

Must have:

• You’re burned out, or close it

• You want to read stories from how others overcome burnout

• You want to hear my thoughts on retiring before 40 (and how to make that work financially)

Nice to have:

• You work in tech, or a tech-adjacent field

• You’re a parent

• You read Science Fiction (ok, that’s just for fun)

Is this you? If yes, come along for the ride and subscribe!